Pernod Ricard China Case Study


Pernod Ricard is the world’s n°2 in wines and spirits with consolidated sales of € 8,682 million in 2015/16. It operates in more than 85 affiliates and 101 production sites. The company holds one of the most prestigious portfolios in the wine and spirits sector. The company sought to improve its supply chain excellence through increased operational efficiency and forecast accuracy, and deployment of a sales and operations planning process.